Created for leaders determined to do it all right, the Ironclad Premier Method is our most thorough methodology. With this method, we go into our deepest level of analysis, expanding upon the Ironclad Method. We also pair the deliverable with advisory services and roll-out support for you after we conclude our brand strategy. This is the right method for you if you are a large company with more need for fidelity and more people and complexity.
Lindsay approaches brand not as a creative endeavor, but like a detective trying to find the truth. We now have a clear articulation of what to focus on and what not to focus on that previously we had a hard time getting to. This brand strategy is incredibly galvanizing and clarifying for the leadership team.
Example Case Study
Startup Grows Confidently with Vibrant Strategy
This Series-A stage startup was beginning to get traction disrupting the hospitality category, blending inspiration from the hotel world with arbitrage dynamics in real estate. But these founders wanted to do more - build an enduring, beloved, iconic brand. The question was – with other businesses also trying to enter this nascent category, what will be the hook that this brand can own and nail? How can this business be not just better, but different?
Through the Ironclad Method, we built a crisp and vibrant brand strategy to lead this business into its next phase of growth. The method began with our coaching and guiding The Guild in conducting customer interviews to unearth the raw materials for the brand positioning. We distilled the insights and created the frames of the brand strategy. As a whole team, we then came together and finished the brand strategy over four lively and inspiring work sessions. With a succinct articulation of The Guild’s differentiator, the leaders are now confidently expanding their business with a singular North Star.